The Apple Way
Written by: Jeffrey L. Cruikshank
Editorial Reviews:
If you like "The Apple Way, you might also like ...
Spotlight customer reviews:
Customer Rating:
Summary: A History of Apple Marketing and Management
Comment: I listened to the audio version of this book. I was disappointed by it. It is actually a decent overview of the history of Apple's management and marketing, but that's not what it claims to be. The book makes the claim to contain "12 management lessons" taken from Apple. These lessons are completely lost in the history. I expected analysis of what Apple did right and wrong and some application of that to a more general market. What I got was a history book with very little actual analysis in it. The lessons might be there, but you really have to dig them out yourself. Not a bad read but not a management book. If you're looking for management advice, look elsewhere.
Customer Rating:
Summary: Very well written - management lessons without MBA type vocabulary
Comment: The book seems to have been written after thorough research into Apple's history and its business style. The analysis is accurate and is well supported by events and anecdotes in Apple's history.
I liked the book for its simplicity and storytelling style. You dont need to have an MBA to understand it - simple lessons explained well with supporting evidence.
Customer Rating:
Summary: Briskly written, informative and entertaining
Comment: Apple's estimated share of the worldwide personal computer market is only 2%. Why is a company with such a tiny slice of a multibillion-dollar pie so prominent, influential and highly respected? Jeffrey L. Cruikshank's briskly written, informative and entertaining book examines the philosophy and management principles of one of the world's most innovative companies. In an industry known for cutthroat competition, Apple really has none - at least for now. The company, under visionary CEO Steve Jobs, has carved out a unique niche. The mercurial Jobs deserves the lion's share of the credit for bringing equilibrium, profitability and promise to the company since his triumphant return to Apple in 1997. Although Apple is probably inimitable, we recommend this book to managers who wish to learn how it navigated the heavy seas of business.
Customer Rating:
Summary: Incredible Book!
Comment: I was writing a public relations case study on Apple Computer (now just Apple, Inc.) for a senior-level mass communication class and this book was absolutely WONDERFUL to have because it really showed what Apple is known for and does well. It's also a great read for anyone else, from the person who doesn't know anything about the company to someone that has a business of their own. The lessons in this book are applicable to any business, and they are good lessons to learn. Apple is really a company that has always (to paraphrase their circa-1997 slogan) "thought different" and their products are prime examples. (As a side note: I got a perfect 200 points out of 200 points for my case study and presentation -- and this book certainly helped!)
Customer Rating:
Summary: What are the other readers writing?
Comment: This book illustrates for me why I think copyright is bad; you buy a pig in a poke.
There were no 12 lessons, just a lot of stories about apple and it's history. As I Swede, I have heard that writers in the US get paid by how many words/pages they write, and I must say that from reading this book I am deeply unsatisfied.
The twelve lessons became hundreds, since every chapter ended with a lot of good tips and ideas. Un-structured and gave me very little as a reader.
I am really sorry, but I just cant give anything above one star, as I love reading management literature. Sorry, but this book will only give you few lessons with allot of reading. Don't buy it - it's a waste of money and time.
Dewey Decimal Number: 658
EAN: 9780072262339
ISBN: 0072262338
Label: McGraw-Hill
Manufacturer: McGraw-Hill
Number Of Items: 1
Number Of Pages: 224
Publication Date: 2005-12-19
Publisher: McGraw-Hill
Studio: McGraw-Hill
 | Format: Hardcover List Price: $24.95 Our Price: $16.47 Your Save: $ 8.48 ( 34% ) Availability: In stock soon. Order now to get in line. First come, first served. Average Customer Rating: |
Editorial Reviews:
Reveals the master plan behind Apple’s revolutionary business model
“We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs
The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:
- Make the customer and the product king
- Balance manufacturing with delivery logistics
- Motivate and inspire people outside the company to do your marketing and public relations
- Invent new distribution channels
- Decide on your company image and stick to your guns
- Leapfrog the competition
- Learn from both successes and missteps
If you like "The Apple Way, you might also like ...
Spotlight customer reviews:
Customer Rating:
Summary: A History of Apple Marketing and Management
Comment: I listened to the audio version of this book. I was disappointed by it. It is actually a decent overview of the history of Apple's management and marketing, but that's not what it claims to be. The book makes the claim to contain "12 management lessons" taken from Apple. These lessons are completely lost in the history. I expected analysis of what Apple did right and wrong and some application of that to a more general market. What I got was a history book with very little actual analysis in it. The lessons might be there, but you really have to dig them out yourself. Not a bad read but not a management book. If you're looking for management advice, look elsewhere.
Customer Rating:
Summary: Very well written - management lessons without MBA type vocabulary
Comment: The book seems to have been written after thorough research into Apple's history and its business style. The analysis is accurate and is well supported by events and anecdotes in Apple's history.
I liked the book for its simplicity and storytelling style. You dont need to have an MBA to understand it - simple lessons explained well with supporting evidence.
Customer Rating:
Summary: Briskly written, informative and entertaining
Comment: Apple's estimated share of the worldwide personal computer market is only 2%. Why is a company with such a tiny slice of a multibillion-dollar pie so prominent, influential and highly respected? Jeffrey L. Cruikshank's briskly written, informative and entertaining book examines the philosophy and management principles of one of the world's most innovative companies. In an industry known for cutthroat competition, Apple really has none - at least for now. The company, under visionary CEO Steve Jobs, has carved out a unique niche. The mercurial Jobs deserves the lion's share of the credit for bringing equilibrium, profitability and promise to the company since his triumphant return to Apple in 1997. Although Apple is probably inimitable, we recommend this book to managers who wish to learn how it navigated the heavy seas of business.
Customer Rating:
Summary: Incredible Book!
Comment: I was writing a public relations case study on Apple Computer (now just Apple, Inc.) for a senior-level mass communication class and this book was absolutely WONDERFUL to have because it really showed what Apple is known for and does well. It's also a great read for anyone else, from the person who doesn't know anything about the company to someone that has a business of their own. The lessons in this book are applicable to any business, and they are good lessons to learn. Apple is really a company that has always (to paraphrase their circa-1997 slogan) "thought different" and their products are prime examples. (As a side note: I got a perfect 200 points out of 200 points for my case study and presentation -- and this book certainly helped!)
Customer Rating:
Summary: What are the other readers writing?
Comment: This book illustrates for me why I think copyright is bad; you buy a pig in a poke.
There were no 12 lessons, just a lot of stories about apple and it's history. As I Swede, I have heard that writers in the US get paid by how many words/pages they write, and I must say that from reading this book I am deeply unsatisfied.
The twelve lessons became hundreds, since every chapter ended with a lot of good tips and ideas. Un-structured and gave me very little as a reader.
I am really sorry, but I just cant give anything above one star, as I love reading management literature. Sorry, but this book will only give you few lessons with allot of reading. Don't buy it - it's a waste of money and time.
Technical Details
Binding: HardcoverDewey Decimal Number: 658
EAN: 9780072262339
ISBN: 0072262338
Label: McGraw-Hill
Manufacturer: McGraw-Hill
Number Of Items: 1
Number Of Pages: 224
Publication Date: 2005-12-19
Publisher: McGraw-Hill
Studio: McGraw-Hill
